HSBC CANADA SEVENS

The Canada Sevens is this exciting annual rugby sevens showdown that lights up March with its energy. As one of the highlights of the World Rugby Sevens Series, it's like the ultimate follow-up act to the USA Sevens in Las Vegas. During my time at TORQUE Strategies, I got to be part of the magic as a graphic designer for the iconic HSBC Canada Sevens event. Working closely with the marketing and creative teams, we aimed to thrill both the die-hard rugby fans and the party animals across BC. From crafting cool animations to designing attention-grabbing bus ads that zipped through Vancouver, and even wrapping the sky train with our vibrant graphics—every moment was a rush of adrenaline and creativity!

Client
Rugby Canada

Agency
TORQUE Strategies

Creative Director
Arslan Lee

Year
2022-2023

Project Manager
Katie Colclough

Designers
Amanda Lin, Arslan Lee

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Rugby Canada